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Education Summit & Vendor Showcase | September 11-13 in Boise

Program Information | Register Online | Download Registration Form

Hey! Don’t expect to catch up on your emails or take a snooze at the opening general session.

Opportunities for inspiration, peer learning, tactical exploration, and adoption of best practices across the subjects of marketing, sales and product development await you at the Education Summit. Taught by industry experts and talented peers, you’ll keep your skill set competitive and fresh.

  • Keynotes: experts inspire by sharing unique experiences, knowledge and ideas
  • Workshops: in-depth practical instruction to enhance capabilities and critical skills
  • Roundtables: peer knowledge and interaction
  • Best Idea Program: innovative presentations about marketing and management approaches
  • Experience-the-Destination: experiential opportunities that motivate and refresh (September 11)

Hey! Don’t expect to catch up on your emails or take a snooze at the opening general session—Better Human: It’s a Full-Time Job. Sounds simple enough to do. Speaker, author and businesswoman Ronda Conger will give you the knowledge and direction to adjust the very fabric of your life. Bonus! Everyone will receive a copy of her book: Better Human: It’s a Full-Time Job.

It’s more than luck! Engage-Q Digital President Tod Maffin presents Deconstructing Viral: How to Build a Killer Tourism Viral Marketing Campaign. Today’s tourism viral campaigns may seem like jackpots in a one-in-a-million lottery, but it turns out they are well within the reach of any marketing team’s grasp.

Saying the right thing at the right time. We’ll listen and learn from destination marketers from Las Vegas, Oregon’s Mt. Hood Territory and Santa Barbara as they discuss the flow of messaging (and imagery) when devastating incidents occurred in their destinations—Crisis Communications: Progressive Messaging.

Yes, she is an exceptional parallel parker! Shawna Suckow, CMP, global speaker and author shares her latest findings on the major and minor shifts that are already here, the trends we can expect next, and the potential disruptors that are possible in coming years–from the predictable to the unbelievable during—Hospitality & Tourism Trend Watch 2020: What’s Here, What’s Next, and What’s Possible?

Stick around for lunch on Friday!A favorite component of the Education Summit is the Best Idea Program Presentations and Awards Luncheon. Our award winners will share their creative and imaginative approaches to marketing their destinations and managing their organizations. Special thanks to sustaining supporter PCMA/Convene for sponsoring the luncheon.

We’ll share highlights of the workshops via email messages.

  • Innovative Travel Campaigns
  • Best (& Worst!) Practices in Sports Tourism Sales & Marketing
  • Please Don’t Get Hit by a Bus
  • Yes, Product Development is Part of Our Job
  • Don’t Become Extinct! Join the Sales Evolution
  • The “Magic” of Mentoring...Who’s in Your Corner?

We know you have something to say! At the roundtables, it’s time to share ideas, challenges and solutions with industry peers. Select from: Marketing Gurus, Product Development Pundits or Sales Standouts.

At the Vendor Showcase, preferred suppliers join the Education Summit to discuss advertising and publishing opportunities, research and marketing strategies, as well as multimedia and technology solutions.

You'll have time to network with industry peers at the Wednesday welcome reception, sponsored by Drozian Webworks. Thursday evening, the Boise CVB will host a reception in the Basque Cultural District in downtown Boise. The district provides a look into the heritage of the Basque communities of Idaho and surrounding areas. It provides a rich and colorful history of the Basques.

Experiential Sessions in Boise – September 11

Don’t miss the Experience-the-Destination opportunities on Tuesday, September 11 (plan to arrive in Boise on Monday). Our hosts at the Boise CVB invite you to explore some of the coolest, most creative ways to experience the destination, while gathering tips and strategies to develop or enhance visitor experiences in your own destination. Choose from:

  • Bicycle Boise—Hop on a cruiser bicycle for an easy tour of Boise and the greenbelt pathway. 
  • Downtown Boise Food & Cultural Tour—Discover delightful tastings of the best that Boise has to offer, while enjoying a three-hour downtown walking tour through 150 years of history and culture.
  • Whitewater Rafting Trip—Delight in a half-day rafting trip on the Payette River (Class Two and Three whitewater).  Afterward, relax at Cascade Raft & Kayak’s facility as you look at your action-packed set of photos from your experience and enjoy lunch on their deck.

All Experiential Sessions depart from and return to The Riverside Hotel.

 
 
 
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