DMA Banner

tourism-diversity-matters-logo.pngU.S. Travel and Tourism Diversity Matters Announce Partnership

The U.S. Travel Association and Tourism Diversity Matters recently announced a new strategic partnership that will strengthen the association’s focus and support of the industry on issues related to diversity, equity and inclusion (DEI) and provide greater access to Tourism Diversity Matters’ subject matter expertise, research and resources.

Tourism Diversity Matters was founded in 2021 to address blind spots in ethnic disparities within the tourism and events industry while providing these industry leaders with resources and tactics to develop more effective DEI strategies to engage, recruit and retain a diverse workforce. DEI is a core priority of the U.S. Travel Association, which is committed to having a vital role in affecting lasting change and supporting the development of industrywide DEI plans.

The partnership will be key to advancing workforce development issues and federal policy initiatives that support travel’s recovery.

Tourism Diversity Matters has also partnered with Temple University’s School of Sport, Tourism and Hospitality Management and San Diego State University’s L. Robert Payne School of Hospitality and Tourism Management to conduct academic research and facilitate workforce development.

Please click here to learn more about Tourism Diversity Matters.